ACCESS OF WEST MICHIGAN
BRANDING GUIDELINES RESOURCE
INTRO TO LOGO AND MEANING
Center â€œleafâ€ represents growth of the community, good food, and the development of equitable systems.
The circle and arrow represent the continuous renewal and cultivation of systems that are nourishing the growth (leaf) of the community.
LOGO CLEAR ZONES
The following are the clear zone rules for the vertical and
horizontal Access Logo. For best visiblity, the Access Logo should always appear with a minimum â€œx-spaceâ€ area of clear space around the logo. This area should be free of any type or graphic element. Using the center-line height of the letters â€œcc,â€ â€œeâ€ and â€œssâ€ as â€œx,â€ the clear space is a 1x area around the entire logo. This rule applies to all versions of the Access Logo on all mediums.
ACCEPTABLE LOGO SIZES
The Access logo should be represented no larger than 6 inches or 431 pixels in width and no smaller than 1 inches or 72 pixels in width for regular document printing. Web or large scale printingsizes may vary according to the design need.
ACCEPTABLE LOGO STYLES
HORIZONTAL LOGO WITH TAGLINE
VERTICAL LOGO WITH TAGLINE
HORIZONTAL LOGO WITHOUT TAGLINE
VERTICAL LOGO WITHOUT TAGLINE
STANDARD SYMBOL WITHOUT WORD MARK
STANDARD WORD MARK WITHOUT SYMBOL
STANDARD SYMBOL BOLD
STAMPED SYMBOL BOLD
PROGRAM BRANDING: BENEFITS OUTREACH
PROGRAM BRANDING: FARM TO PANTRY
PROGRAM BRANDING: PANTRY NETWORK
PROGRAM BRANDING: NOW PROGRAM