Branding Resource

ACCESS OF WEST MICHIGAN

BRANDING GUIDELINES RESOURCE

INTRO TO LOGO AND MEANING

Center “leaf” represents growth of the community, good food, and the development of equitable systems.

The circle and arrow represent the continuous renewal and cultivation of systems that are nourishing the growth (leaf) of the community.

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LOGO CLEAR ZONES

The following are the clear zone rules for the vertical and
horizontal Access Logo. For best visiblity, the Access Logo should always appear with a minimum “x-space” area of clear space around the logo. This area should be free of any type or graphic element. Using the center-line height of the letters “cc,” “e” and “ss” as “x,” the clear space is a 1x area around the entire logo. This rule applies to all versions of the Access Logo on all mediums.

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ACCEPTABLE LOGO SIZES

The Access logo should be represented no larger than 6 inches or 431 pixels in width and no smaller than 1 inches or 72 pixels in width for regular document printing. Web or large scale printingsizes may vary according to the design need.

ACCEPTABLE LOGO STYLES

HORIZONTAL LOGO WITH TAGLINE

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VERTICAL LOGO WITH TAGLINE

 

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HORIZONTAL LOGO WITHOUT TAGLINE

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VERTICAL LOGO WITHOUT TAGLINE

 

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STANDARD SYMBOL WITHOUT WORD MARK

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STANDARD WORD MARK WITHOUT SYMBOL

 

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STANDARD SYMBOL BOLD

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STAMPED SYMBOL

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STAMPED SYMBOL BOLD

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COLOR GUIDE

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TYPOGRAPHY

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COLOR GUIDE

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PROGRAM BRANDING: BENEFITS OUTREACH

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PROGRAM BRANDING: FARM TO PANTRY

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PROGRAM BRANDING: PANTRY NETWORK

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PROGRAM BRANDING: NOW PROGRAM

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COLOR GUIDE

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PROGRAM BRANDING: CONGREGATION CASEWORK

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PHOTO/ VIDEO RELEASE FORM